homepage_name! > Editions > Number 134-135 > Business Thought - Barry Moltz

Barry Moltz

Barry Moltz is an American author and speaker in small business and entrepreneurship. He is a member of the Entrepreneurship Hall of Fame, and he taught entrepreneurship as an adjunct professor at the Illinois Institute of Technology. He has featured on television and radio programs, such as CNBC’s The Big Idea with Donny Deutsch, MSNBC’s Your Business and NPR’s The Tavis Smiley Show, and also hosts Business Insanity Talk Radio,a radio show which is aired on AM560. He is a regular writer for the American Express OPEN Forum.

Career

As a small business expert, Barry Moltz gets owners growing again by unlocking their long forgotten potential. With decades of entrepreneurial experience in his own business ventures as well as consulting countless other entrepreneurs, Barry has discovered the formula to get stuck business owners unstuck and marching forward. As a small business expert, Barry applies simple, strategic steps to facilitate change.

After successfully selling his last operating business, Barry has branched out into a number of entrepreneurial-related activities.He founded an angel investor group, an angel fund, and is a former advisory member to the board of the Angel Capital Education Foundation. Barry is also a nationally recognized speaker on small business who has given hundreds of presentations to audiences ranging in size from 20 to 20,000.

Barry Moltz gets company owners growing again who have not yet reached their potential.As a small business expert with decades of experience in his own business ventures as an entrepreneur as well as an angel investor, Barry has discovered the formula to get business owners unstuck. He focuses on marketing and sales, leadership and management, cash flow and money, the customer experience and productivity.

Barry’s business philosophy is simple: Only a systematic marketing approach will keep a small business’ sales pipeline full. The only way to build a profitable business is to have a team of outstanding people to sellyour products. Monitoring financial statements is the only way to plan your cash for the future. Since most products and services are commodities now, the only sustainable competitive advantage is an outstanding customer experience. Finally, there are enough hours in the day if you just focus your attention on the critical task that moves your company forward.

You’ve carved out a successful consulting niche helping small businesses get unstuck. What is your definition of a business that is stuck?

„Someone who is stuck is someone who has been in business for three to 10 years. Their business is going well enough where they can pay their bills but it’s not really fulfilling their financial or their passionate dreams. Somewhere along the line sales are not what they are supposed to be, profits are not what they are supposed to be. They’re still doing everything in their business so they haven’t been able to hire a team and leverage them. They haven’t been able to distinguish themselves from the rest of the competition by really creating an outstanding customer experience. In the end, they are just not as productive as they want to be. They’re busy but they’re not really getting anything done when it comes to moving their business forward. They’re stuck.”

What are some of the most common areas in which entrepreneurs and small businesses get stuck? Why is that?

One of the biggest ones is in marketing and sales. They get stuck in what I call the double helix trap where they only do marketing when their business is slow. But as soon as business picks up, they stop doing marketing – the exact thing that got them to where they are. So, their pipeline doesn’t stay full and their business stays flat.

The second biggest one is that they are unable to transition from doing everything in their business where they are the center of every single decision to hiring people who actually do things on their own. This way they can leverage the good folks they hire to help manage their business so that it’s not just all about them.

How does a small business leverage social media to establish itself as an expert?

I think a lot of people struggle with how they can use these new platforms to get their businesses known. Unfortunately, you can never get chosen if you never get found. People are looking for companies to help them with their cabinets and closets online. If you are not listed there or if they search a question about cabinets and your company doesn’t come up on the first page, you might not get found and you have a zero percent chance of getting chosen. I believe you have no choice but to come up with some kind of social media strategy. Is it enough to develop a strategy that is all about posting things to get likes? No. I think it’s got to be more well thought out. In other words, what kind of things do you want to be seen as an expert online and where do you want to be seen as an expert online? It’s really a big thing to have a regular automated strategy so that people see you often and are reminded of your brand.

Books

You Need to Be A Little Crazy: The Truth about Starting and Growing Your Business

His first book describes the ups and downs and emotional trials of running a business. The best way to debunk myths about start-up businesses is to tell the truth: You have to be crazy to start a business.Entrepreneurs live at the complex intersection of business, financial health, physical well-being, spiritual wholeness and family life.Tidbits of insight will vaporize isolation, encourage self-reflection and refresh the spirit of anyone running their own business.The book was named one of the Best Business Books of All Time for Entrepreneurship. It is in its fifth reprint and has been translated into Chinese, Russian, Korean and Thai.

Bounce! Failure, Resiliency and the Confidence to Achieve Your Next Great Success

His second bookshows what it takes to comeback and develop true business confidence.Conventional business wisdom tells us that there is always something to learn from failure.Not true — sometimes it just stinks!Failure that offers no real learning value becomes a big jolt to the basic business belief system.Both success and failure are simply outcomes in the life cycle of business where repetition is inevitable and the overall process matters far more than any single event or outcome.

BAM! Delivering Customer Service in a Self Service World

Customer service has been turned upside down by the self-sufficiency and immediacy of buying products on the Internet. Our self-help culture has been transformed into a self-service world with customers able and willing to do much more for themselves. At the same time, customers are becoming accustomed to the personalized benefits that we experience online through Web-based buying experiences that are automatically tailored to us.

Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy

Technology and economics are transforming business in a completely unexpected way: suddenly, even the largest companies must compete as if they were small, local businesses. Suddenly, your customers can talk to everyone else across the nation, and people listen to them, not your carefully crafted advertising or branding. It's just like doing business in a small town, where "reputation is forever." Suddenly, communities and personal connections are critical to your success - just as they've always been in small towns. The best small-town and rural entrepreneurs have been successfully overcoming these challenges for centuries. Their lessons and techniques are suddenly intensely valuable to even the largest companies, most dominant brands, and most cosmopolitan businesses.

Small Business Hacks: 100 Shortcuts to Success

This book has all the quick tricks, work arounds, and simple solutions for all the problems that small business owners face (but don’t really want to). Written with Rieva Lesonsky, it is based on our over 60 years working with small business owners.Running a small business is hard and confusing. Most entrepreneurs start a company to solve a problem and just want to focus on doing only that. Unfortunately, starting a business gets in the way and everything that comes along with it,like: marketing, sales, customer service, employees, freelancers and vendors, money and finance. This book solves that problem. It is a simple guide for anyone in a small business to be able to accomplish one of these tasks in five steps or less. No more angst over the issue or searching for the solution on the web. These 100 small business hacks are your shortcut to success. We assemble these after our combined 50 years in business both as small business owners ourselves and as journalists interviewing thought leaders about their path to prosperity. It has never been easier to start a business, but with so much competition moving at the speed of the internet, it has also never been so easy to fail. This does not have to be you. This book is not meant to be read from beginning to end. Jump to the problem that you need to solve and get started. Keep this guide nearby on your desk, your tablet, smartphone or under your pillow. It will allow you to quickly bust through most problems you will encounter and leave more time to do what you love at your company.

How to Get Unstuck

You wake up every morning feeling like you are on a never-ending hamster wheel. Your energy and interest are waning. You have tried many things to turn your business around, but you have failed. You and your business are literally stuck. You keep looking for that magic bullet that will be "the tipping point" to take it to the next level. Sound familiar? You are not alone, and help is right inside this book. It reveals the 25 most common reasons why companies get stuck and how to fix them. These include: You Let Today's "Emergencies" Dictate Your Plan, You Take Dangerous Risks Instead of Calculated Actions, Your Customers Can't Find You When They Are Ready to Buy, Your Fear of Rejection Stops You from Selling, You Stop Marketing as Soon as Your Revenue Increases, You Hate Your Customers (and Maybe Even Your Employees or Vendors), You Only Hire Employees Who Are Weaker Than You, You Allow Lousy Employees (and Customers) to Overstay Their Welcome, and You Think Business Is About Growing Sales

Barrymoltz.com

http://tullman.blogspot.com


berza_title!

fondovi_title!

kursna_title!