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Matjaž Vodopivec, Director of Strategic Business Unit Snacks, Atlantic Grupa

Key to Success – Tradition in an Innovative Way

The competition in the confectionery industry is strong, both in Serbia and in the region. The strongest competitors constantly invest in new product lines and product development. Matjaž Vodopivec, Director of Strategic Business Unit Snacks at Atlantic Grupa, explained that in the race against their competition, the strengths of Soko Štark, which celebrates its 95th anniversary this year, are continuity in terms of quality and never failing to fulfill the expectations of generations of consumers, because it is that emotional connection that is their capital, and also their great responsibility in order not to betray the trust that has taken several decades to build.

Mr.Matjaž Vodopivec, Director of Strategic Business Unit Snacks, Atlantic Grupa speaks for Profit magazine.


Business Thought

Dave Ramsey


H.E. Mrs. Alona Fisher Kamm, Ambassador of Israel to Serbia

The total area of the State of Israel is 8,630 sq. miles (22,145 with a population of around 8 million people. The country is bordered by Lebanon to the north, Syria to the northeast, Jordan to the east, Egypt to the southwest, and the Mediterranean Sea to the west.

Mountains and plains, fertile land, and desert are often minutes apart.

Jewish history began about 4,000 years ago (c. 17th century BC) with the patriarchs - Abraham, his son Isaac, and grandson Jacob.​​​​​​​​​​​



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