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Hristivoje Milošević, chairman and owner of Aleva

70 Years of Tradition and Trust

This year, Aleva celebrates an important anniversary – 70 years of business on the Serbian market. Mr. Hristivoje Milošević proudly emphasizes the fact that Aleva is a family company with his grandchildren Jelena and Vladimir, whom he is very proud of, in a way being part of the company. In the beginning, Aleva only produced ground red pepper seasoning and dehydrated parsnip. Today, this company offers over 160 products and has more than 350 employees. In the crisis years, the company achieved income growth and conducted business without credit indebtedness. This year, Aleva will begin the construction of a new factory, an investment worth EUR 10 million. All of that was a reason to talk to Mr. Hristivoje Milošević, chairman and owner of Aleva, who is so full of positive energy and love that being around him makes everything seem prettier, better and merrier. I have had the great honor and pleasure of meeting this wonderful man, who taught me many useful and enlightening things during several hours of pleasant conversation, both about life and about business. Once again, I would like to thank him!


Business Thought

James C. Collin




H.E. Mrs. Alona Fisher Kamm, Ambassador of Israel to Serbia

The total area of the State of Israel is 8,630 sq. miles (22,145 with a population of around 8 million people. The country is bordered by Lebanon to the north, Syria to the northeast, Jordan to the east, Egypt to the southwest, and the Mediterranean Sea to the west.

Mountains and plains, fertile land, and desert are often minutes apart.

Jewish history began about 4,000 years ago (c. 17th century BC) with the patriarchs - Abraham, his son Isaac, and grandson Jacob.​​​​​​​​​​​



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