LG Electronics is a global electronics company headquartered in Yeouido, Seoul, South Korea. LG Electronics is the world's second-largest manufacturer of television sets and third-largest producer of mobile phones. It is the flagship company of LG Group, one of the world's largest electronic conglomerates. The company was originally established in 1958 as GoldStar, producing radios, TVs, refrigerators, washing machines, and air conditioners. The LG Group was a merger of two Korean companies, Lucky and GoldStar, from which the abbreviation of LG was derived. The current "Life's Good" slogan is a backronym. Before the corporate name change to LG, household products were sold under the brand name of Lucky, while electronic products were sold under the brand name of GoldStar .In January 2009 LG was able to buy the domain name, LG.com, placing it among the companies who own their two letter brand's domain name.