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Interview

Matjaž Vodopivec, Director of Strategic Business Unit Snacks, Atlantic Grupa

Key to Success – Tradition in an Innovative Way

The competition in the confectionery industry is strong, both in Serbia and in the region. The strongest competitors constantly invest in new product lines and product development. Matjaž Vodopivec, Director of Strategic Business Unit Snacks at Atlantic Grupa, explained that in the race against their competition, the strengths of Soko Štark, which celebrates its 95th anniversary this year, are continuity in terms of quality and never failing to fulfill the expectations of generations of consumers, because it is that emotional connection that is their capital, and also their great responsibility in order not to betray the trust that has taken several decades to build.

Mr.Matjaž Vodopivec, Director of Strategic Business Unit Snacks, Atlantic Grupa speaks for Profit magazine.

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