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Joe Pulizzi

Time is way more important and more valuable than money

Joe Pulizzi is the Amazon bestselling author of Killing Marketing, Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His latest book is The Will to Die, which is also his debut novel.

He has founded three companies, including the Content Marketing Institute (CMI), and has launched dozens of events, including Content Marketing World. His podcast series, This Old Marketing with CMI’s Robert Rose, has generated millions of downloads from over 150 countries. He is also the author of The Random Newsletter, delivered to thousands every two weeks.

Joe and his wife Pam founded Orange Effect Foundation (OEF) in 2014 to assist financially challenged families in obtaining speech therapy or technology equipment for their children. Since then, OEF has provided speech therapy grants for more than 200 children in 30+ states.

Joe Pulizzi is one of the world’s leading speakers on the subject of content marketing, delivering hundreds of keynote presentations to marketers, publishers and journalists around the world. He discusses how companies and brands are achieving real marketing objectives by creating compelling, relevant and consistent content.

Also, as an entrepreneur who successfully launched and sold his business, Joe gives an amazing keynote speech about his keys to success in both life and marketing.

Joe has spoken to audiences around the globe, including more than half the states in the US and an additional 17 countries.

After selling CMI in 2016, Joe spends his time with his wife and two teenage boys and actively fundraises for the Orange Effect Foundation, which he and his wife founded in 2014 to help children with speech disorders pay for therapy.

Joe loves the color orange and the city of Cleveland, where he’s an active ambassador to the city and a long-time season ticket holder of the Cleveland Browns. You can find Joe on Twitter @JoePulizzi.

In 2014, Joe was honored with the John Caldwell Lifetime Achievement Award from the Content Council.

Plan On Saving Time or Money in 2020? Here’s Why There’s Only One Right Answer

By: Joe Pulizzi

Making resolutions can be daunting.

To be “resolute”, one has to stand firm…and back up a decision either to do, or not do, something of importance.

Heavy stuff in my opinion. Most of us (at least as resolutions go) don’t last the entire year.

I’m all for resolutions, both in business and on the personal side, if they are backed by the right information. But I’ve found, just from a few discussions with friends, that they are “resolute” to fix the wrong thing or solve an unrelated problem.

So, in order for you to create the best possible scenario in 2020, I’d like you to ponder these tandem goals:

Saving Money vs. Saving Time

Most people want to do both. I believe this is impossible when considering both at the same time.

Let me start with a positioning example.

When my wife and I started our business in 2007, I would often travel to New York the absolute cheapest way.

First, I would choose the least expensive flight, which sometimes meant I didn’t fly direct from Cleveland to NYC.

Second, I would take the Super Shuttle from the airport to midtown Manhattan (instead of a taxi).

Third, if the subway wasn’t available, I would never take a cab. Often times I would walk from meeting to meeting.

And finally, I would spend an hour searching for the best hotel deal in the city.

On paper, none of these things are wrong. You might say they are prudent. Perhaps wise. I sure did. I focused on saving every penny so we could keep the business alive and still put food on the table for our kids.

But if I am making these decisions today, I would change every one. Why? Because I’ve found, in almost all cases, time is way more important and more valuable than money.

Let’s look at the situation again…if I am flying from Cleveland to New York City:

1. I would fly direct. This immediately saves, at minimum, two hours.

2. Super Shuttle is a nightmare and arriving is completely out of my control. I would take a Lyft or a cab. Time savings? Two hours.

3. Two days walking from meeting to meeting instead of taking a cab? This easily adds three to four hours additional time. Just take the cab when needed.

4. The Hotel? Add at least one hour searching online for the hotel and another hour getting back and forth since it’s not in prime position. Today, I would find something near my meetings or in a central location, even if it cost an extra $100 a night.

Overall, I would save eight to 10 hours traveling today over the decisions I made in 2007. The trade off? About $300 extra, give or take.

Here’s where math comes in. Would I trade spending $30 an hour to have those 10 hours back? 100% yes. Without a doubt.

With that time back, I could fit in three or four additional meetings, which could reap a number of opportunities. Or, I could cut the two-day trip to one day, just by spending a bit more money, and get an extra day back with the family (priceless).

Back then, I never considered how much an hour of my time is worth (big picture). Rookie mistake!

Now, I have nothing against thrifty people (heck, my favorite store in the world is Savers). But I do look at things differently now.

I used to think my Aunt was incredibly smart for spending hours and hours searching out and cutting coupons. Years later, when I found out what she made per hour, I realized most weeks she could have worked an extra 30 minutes per week to equal all those savings from coupons, and received a few hours of important time back.

This concept is even more important in business. When I was running my first content marketing project, I decided to proof the editorial myself instead of spending $35 an hour on a professional. I wasted six hours of horrible work product when I could have had perfection for $70.

My wife and I built our business on outsourcing to experts so we could free up our time to do the things we were good at or enjoyed.

My wife spends about 10 hours per holiday season on baking cookies. I told her that she could go to the store and save nine hours of time, just by shelling out a bit of money. The answer? She enjoys baking cookies. It’s a moot point in this case, and in any other case where you enjoy the activity or deem it valuable. Plus, her cookies are better.

I urge you…for your 2020 resolutions…only commit to saving money if the extra time involved is worth it. If you’re like most people, you don’t comprehend how truly valuable your time is. Even something small like 10 minutes of your day adds up to 60 hours a year.

What could you accomplish or experience by getting back those 60 hours? Now that’s a resolution!

This Time-Tracking Activity Could Save Your Life

By: Joe Pulizzi

I’ve had a chance over the past few weeks to talk to many people about their plans for 2020. In most cases, people are feeling overwhelmed in a chaotic world. They are having a hard time grasping meaning with so much going on around them.

Do you feel this way? I know I do sometimes.

One of my friends has wanted to start a business his entire life. Let’s call him Bob (not his real name). He’s been talking about a particular business idea for over 20 years. Every time Bob brings it up, I tell him he should do it. Every time Bob responds that he can’t. The kids this. Or the family that. Or the bills this. Or his current job that.

Listening to Bob talk is an experiment in itself. Here is Bob in a nutshell.

– He’s always busy (and will tell you so). – He doesn’t know how he can get everything done in the allotted time. – He feels he “has” to do things that he doesn’t want to do. – He makes excuses.

It’s difficult for me to watch. Bob has so much talent. I want to take him and fix him. I’ve tried to say things here or there, but he doesn’t take advice well. But simply put, all of Bob’s issues are self-inflicted.

If Bob would be open to it, this would be my plan.

Take a Week and Track Your Time

Bob complains that he’s always busy. I know for sure that this is his mindset and he’s really not that busy.

To fix this, I would track what he does for a full week, 24 hours a day.

How much does Bob sleep? How much time does Bob spend on email? How much television does Bob watch? How much time does Bob spend scrolling through social media?

Without even trying, I could find Bob an extra four to six hours a day (just by removing the TV and social media scrolling).

BTW, there are a ton of apps that can help you track your time. Check some out here.

Analyze and Choose

Like Bob, so many people I know feel they “have to” do certain things. This is usually not true. We either make the choice consciously or make the choice by just letting it happen.

Once the list is complete, we need to create what an average day looks like. It might be easier for you to just look at a work day and leave the weekends alone.

It might look like this:

– Sleep: 7 hours – Getting ready for work: 1 hour – Commuting to and from work: 1 hour – Work: 7 hours – Breaks and lunch at work: 2 hours – Time on phone/social media/email: 3 hours – Making/having dinner: 1.5 hours – Watching Netflix or TV: 3 hours

You get the point.

Now rate each one with a) Must do, b) Probably must do, or c) Don’t need.

In the above example, I can identify six hours right away that Bob doesn’t need.

Those six hours per day, five days a week add up to over 1,500 hours in a year. You can accomplish a lot with that kind of time. This could be the time Bob needs to start his business. Or maybe he can work to have a better relationship with his wife and kids.

The point is, Bob has the power to change his life. He just doesn’t realize it.

Want to be better in 2020? Take back your life by choosing instead of defaulting.

Books

Killing Marketing: How Innovative Companies are Turning Marketing Cost Into Profit

Killing your current marketing structure may be the only way to save it!

Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center.

What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next level and developed a marketing function that actually pays for itself.

Killing Marketing explores how these companies are ending the marketing as we know it – in favor of this new, exciting model.

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

What’s the surest way to startup failure? Follow old, outdated rules.

In Content Inc., one of today’s most sought-after content marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience.

Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It’s a brilliant reverse engineering of a model that rarely succeeds.

The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It’s a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine’s list of fastest growing private companies for three years straight. It’s also a strategy countless other entrepreneurs use to build their own multi-million dollar companies. Build an audience and you’ll be able to sell pretty much anything you want.

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

No longer can we interrupt our customers with mediocre content (and sales messages) our customers don’t care about. Learn how to draw prospects and customers in by creating information and content they actually want to engage with. This groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth. Check out EpicContentMarketing.com for more info.

Get Content Get Customers: Turn Prospects into Buyers with Content Marketing

The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers— without interrupting their lives.

It’s the new way of marketing, and it’s the only way to build a loyal, engaged customer base.


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